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…and the first Crimson Calf of the Week is…

When we first started Crimson Calf, it was intended as a celebration of becoming something Mr Seth Godin would be proud of. In the spirit of keeping this heritage alive, every Friday we are going to nominate a company/person/thing to be our Crimson Calf of the week – someone that does something out of the more


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Tweeting About Twitter

After many months of ignoring pestering from a friend, I finally began to investigate Twitter last week. The friendly pester power was worthless, but as soon as I was being paid to look around for my employer, the service became a lot more appealing. Looking back at why I was so reluctant now is an odd process, and I see it in everyone else I recommend the service to. Why on earth would I want to be part of a social network whose sole purpose is to limit the interaction you can have down to a single SMS message? The odd thing is that I have slowly become hooked, and tried to explain to friends and family since, only to be met by the same blank stares that I greeted suggestions I should join with, less than two weeks ago. With that in mind, it’s amazing that Twitter has grown as popular as it has. The worst possible thing you can imagine for a start up is for people to be puzzled as to why they’ve just signed up. And yet it’s grown in popularity quite substantially, using the simple premise where you update (via the site, instant messenger program or via text message) with what you’re doing. As long as you can fit that into 160 characters, you can say whatever you like, and it was with some joy that I discovered I could let my contacts know that there was a man with two ferrets on a leash outside Derby station via Twitter through SMS message. That’s the kind of information that can’t wait.


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For proof that links are great for rankings, click here!

In the prehistoric days of the internet (about 2-3 years ago) the Monsters ruled!When talking to my clients about the power of links for natural rankings, I used the example of Monster many times of how the home page for Monster jobs was top of the rankings for the word jobs, even though it did more


Welcome to Crimson Calf

I have always envied religious people – because in theory their belief makes them aspire to something bigger. Why is this important? Well, have you ever noticed that often, when one manages to deal with, and answer some of the bigger questions in life (or in business), the myriad of smaller questions either seem to answer themselves or just disappear more

Weekly Award!

Recent Posts

Tweeting About Twitter
May 12, 2008
By Alan Martin
For proof that links are great for rankings, click here!
May 2, 2008
By Frank Orman
Search Engines Say the Darndest Things
April 22, 2008
By Alan Martin
Does keyphrase order make a difference?
April 14, 2008
By Alan Martin
Where do good marketing ideas come from?
April 7, 2008
By Frank Orman
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