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…and the first Crimson Calf of the Week is…

When we first started Crimson Calf, it was intended as a celebration of becoming something Mr Seth Godin would be proud of. In the spirit of keeping this heritage alive, every Friday we are going to nominate a company/person/thing to be our Crimson Calf of the week – someone that does something out of the more

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Tweeting About Twitter

After many months of ignoring pestering from a friend, I finally began to investigate Twitter last week. The friendly pester power was worthless, but as soon as I was being paid to look around for my employer, the service became a lot more appealing. Looking back at why I was so reluctant now is an odd process, and I see it in everyone else I recommend the service to. Why on earth would I want to be part of a social network whose sole purpose is to limit the interaction you can have down to a single SMS message? The odd thing is that I have slowly become hooked, and tried to explain to friends and family since, only to be met by the same blank stares that I greeted suggestions I should join with, less than two weeks ago. With that in mind, it’s amazing that Twitter has grown as popular as it has. The worst possible thing you can imagine for a start up is for people to be puzzled as to why they’ve just signed up. And yet it’s grown in popularity quite substantially, using the simple premise where you update (via the site, instant messenger program or via text message) with what you’re doing. As long as you can fit that into 160 characters, you can say whatever you like, and it was with some joy that I discovered I could let my contacts know that there was a man with two ferrets on a leash outside Derby station via Twitter through SMS message. That’s the kind of information that can’t wait.

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For proof that links are great for rankings, click here!

In the prehistoric days of the internet (about 2-3 years ago) the Monsters ruled!When talking to my clients about the power of links for natural rankings, I used the example of Monster many times of how the home page for Monster jobs was top of the rankings for the word jobs, even though it did more

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We are an Award Winning Agency!

The night before leaving for the ABTOF Conference in Marseille a few days ago, I received a text from a client of mine, Journeys Travel, who told me that he had just won the Travolution Awards in the ...